We work with countless politicians, businesses and non-profits that have started regular Facebook pages for their organizations. One of the major downsides to this is Facebook’s 5000 friend limit. I can’t count the number of elect officials alone I’ve come across with stagnant Facebook pages because they’ve reached this limit. In addition to the 5000...Read More

From Salsa Commons: Talking from the heart may be what motivates supporters, but when it comes to building a long-term social network strategy there’s no substitute for having your head in the game. The Environmental Working Group, whose disciplined and data-driven outreach has multiplied its supporter network by nearly a thousandfold since joining Salsa, generously shared...Read More

From Campaign & Elections Magazine: The secret to a successful digital and social media campaign isn’t cultivating the biggest fan list or the most followers. A campaign can do more with 100 online zealots than with 1,000 passive Facebook fans. That’s where engagement comes in. In 2012, smart campaigns will need to hire firms that know...Read More

To continue on NationBuilder, here are 25 cool ways you can use their CMS to grow your organization… Beyond beautiful websites, NationBuilder has an insane amount of built-in tools for leveraging the passion of your volunteers and staff – at about the cost of simply hosting a website and the ease of a wordpress.com implementation. Let’s...Read More

We recently designed our first website using the new campaign content management system (CMS) nationbuilder.com. NationBuilder offers a very impressive, powerful, and easy to use system that truly allows campaigns to take online organizing to the next level. Read more below about how NationBuilder is different from other CMS’. How is NationBuilder different? NationBuilder is a...Read More

A study released yesterday by the Pew Internet & American Life Project finds Facebook users are far more likely to be politically engaged: Our survey was conducted over the November 2010 elections. At that time, 10% of Americans reported that they had attended a political rally, 23% reported that they had tried to convince someone to...Read More

by Steve Pearson and Ford O’Connell for Campaigns and Elections magazine. No matter how big or small your campaign, you need to be thinking about the size of the screen your constituents use to interface with your materials. What was once a race to make things bigger and flashier has shifted to what works best...Read More

Watch Street Consulting was recently mentioned in an article about the use of technology on campaigns. An excerpt from the story is below. You can read the full story here. Challenge: Breaking out of the crowd But with everyone on the social media bandwagon, it will be more difficult for candidates to stand out, experts...Read More

Reaching people where they are is a cardinal marketing principal. Facebook has over 500 million users and those users are logged in for over 700 billion minutes each month. That means roughly one in six people on earth are on facebook and most of them are spending a tremendous amount of time on the site. Facebook...Read More

When the Chicago City Council is sworn in on May 16th, there will be a total of 18 Alderman starting their first day or their first full term. In light of this massive turnover and yesterday’s election, in which several incumbents lost and a few others held on by the skin of their teeth, it...Read More