UPDATED: The best political political websites gallery is now updated with amazing new campaign websites for 2013.
The best political websites for 2013 have large photos, clear calls to action, use flat design elements, and are responsive. Almost all of these websites are designed using WordPress or NationBuilder platforms which means that they are easy to manage and they have CRM component to strategically manage data that is coming through the site.
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BEST POLITICAL WEBSITES OF 2012
In the year of the data-driven campaign the best political websites played a major role by keeping data-packed supporter records.
Americans continue to move away from broadcast television in favor of online video. In 2012, campaigns responded by spending unprecedented amounts to reach voters online. The increased budgets and priority given to online outreach is evident in the quality of this election cycle’s political websites.
In terms of design, the best political websites from this cycle had a clean, simple design with layouts that were familiar and easy to navigate. They were also accessible across platforms and devices. While most campaigns didn’t even have a mobile-version of their website, the best used responsive design which scales the website to fit mobile, tablet, and computer screens without compromising functions or content.
This year the best political websites didn’t just look nice; they played a key role in campaign organizing efforts. They engaged users through clear calls to action and easily shareable content. Mostly importantly in the year of the data-driven campaign, they integrated supporter data tracking. These websites allowed users to log-in with Facebook, Twitter, or an email address then merged a history of supporter actions from the website with other key voter, volunteer, and donor data to create comprehensive supporter records.
Based on those criteria, here is a list of the best political websites of 2012.
The Obama campaign again set the bar for political website design. The 2012 website’s cutting-edge layout was complemented by responsive design; and the content was engaging and shareable. Most importantly, the website played a key role in the campaign’s data-driven strategy.
The Warren campaign website’s clean design and wonderful action center set it apart from other senatorial campaign websites.
Joe Miklosi’s website stood out amongst congressional campaign websites because of its use of supporter data tracking.
The modern layout and easily shareable content of Puerto Rico Governor Luis Fortuño’s reelection website distinguished it from other gubernatorial campaign websites.
Obama Isn’t Working’s impressive, responsive design adapts smoothly across screen sizes. The website uses impressive graphics and a functional layout, and the header navigation locks in place as users scroll down for easy navigation.
Yes on CA Prop 37 was another data-driven campaign that built supporter data through their website. The website is action oriented and social.
An edited version of this article titled “6 campaign sites that got it right in 2012” was published on Campaign & Elections’ Campaign Insider blog on November 21, 2012.