Blog

The New Organizing Institute (NOI) recently released Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns, a great resources for candidates and organizers who are running a campaign. The campaign guide is comprehensive with information ranging from pre-planning through Election Day with an emphasis on engaging voters. This guide is highly recommended for campaigns of all sizes. Download the free PDF and make sure to sign...Read More

We talk with several potential client’s a week regarding web design projects, most of which are getting quotes from several designers. The only question about 90% of these potential customers ask after giving a brief rundown of their requirements is, “how much will it cost?” Cost is one of the most important pieces of information in the decision making process but unless you follow up...Read More

The graph below highlights how voters used the internet and social media in the 2008 elections. This is a tremendous indicator of the power of social media in elections, especially considering that since 2008 Twitter users in the US have increased seven-fold, Facebook users have tripled and almost 60 million more Americans are consuming online video. That being said, while most campaigns recognize the importance...Read More

The hash or “#” sign is used on twitter.com to mark keywords or topics in a Tweet. For example, if you Tweet, “I’m attending a fundraiser tonight in support of the Obama 2012 campaign” you could replace “the Obama 2012 campaign” with the official hashtag of the Obama campaign “#Obama2012“. Hashtags are both clickable and searchable on Twitter. Clicking on or doing a search for...Read More

From the Wall Street Journal: With half of the total U.S. population already accessing the Web through smart phones and tablets, a mobile platform is a necessity. Web 3.0 isn’t coming—it’s already here. And it’s all about mobile interaction. If your company doesn’t have a mobile website—a site specifically designed and coded for each mobile platform—you’re already seriously behind the times. The marketplace demands content...Read More