Blog

We work with countless politicians, businesses and non-profits that have started regular Facebook pages for their organizations. One of the major downsides to this is Facebook’s 5000 friend limit. I can’t count the number of elect officials alone I’ve come across with stagnant Facebook pages because they’ve reached this limit. In addition to the 5000 friend limit, regular Facebook pages limit organizations because they don’t...Read More

From Salsa Commons: Talking from the heart may be what motivates supporters, but when it comes to building a long-term social network strategy there’s no substitute for having your head in the game. The Environmental Working Group, whose disciplined and data-driven outreach has multiplied its supporter network by nearly a thousandfold since joining Salsa, generously shared its social media playbook with Salsa. It’s a few common-sense...Read More

From Campaign & Elections Magazine: The secret to a successful digital and social media campaign isn’t cultivating the biggest fan list or the most followers. A campaign can do more with 100 online zealots than with 1,000 passive Facebook fans. That’s where engagement comes in. In 2012, smart campaigns will need to hire firms that know how to stir the emotions of their online followers and...Read More

To continue on NationBuilder, here are 25 cool ways you can use their CMS to grow your organization… Beyond beautiful websites, NationBuilder has an insane amount of built-in tools for leveraging the passion of your volunteers and staff – at about the cost of simply hosting a website and the ease of a wordpress.com implementation. Let’s take a look at what your non-profit or NGO can...Read More

We recently designed our first website using the new campaign content management system (CMS) nationbuilder.com. NationBuilder offers a very impressive, powerful, and easy to use system that truly allows campaigns to take online organizing to the next level. Read more below about how NationBuilder is different from other CMS’. How is NationBuilder different? NationBuilder is a unique nonpartisan platform for organizing, bringing together a comprehensive suite...Read More