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A study released yesterday by the Pew Internet & American Life Project finds Facebook users are far more likely to be politically engaged: Our survey was conducted over the November 2010 elections. At that time, 10% of Americans reported that they had attended a political rally, 23% reported that they had tried to convince someone to vote for a specific candidate, and 66% reported that they...
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by Steve Pearson and Ford O’Connell for Campaigns and Elections magazine. No matter how big or small your campaign, you need to be thinking about the size of the screen your constituents use to interface with your materials. What was once a race to make things bigger and flashier has shifted to what works best on the mobile devices that people carry around in their...
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Watch Street Consulting was recently mentioned in an article about the use of technology on campaigns. An excerpt from the story is below. You can read the full story here. Challenge: Breaking out of the crowd But with everyone on the social media bandwagon, it will be more difficult for candidates to stand out, experts say. “This will be a year where it’s not enough...
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Reaching people where they are is a cardinal marketing principal. Facebook has over 500 million users and those users are logged in for over 700 billion minutes each month. That means roughly one in six people on earth are on facebook and most of them are spending a tremendous amount of time on the site. Facebook has revolutionized the way individuals communicate, and it is a central meeting...
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When the Chicago City Council is sworn in on May 16th, there will be a total of 18 Alderman starting their first day or their first full term. In light of this massive turnover and yesterday’s election, in which several incumbents lost and a few others held on by the skin of their teeth, it is important for elected officials to address two issues voters...
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